Migrate to the cloud, the first step to digital transformation

To ensure digital transformation, companies must integrate into the cloud and manage their information to move it to mobile. Not only is it necessary to be mobile but to connect the physical systems with the applications, says Oracle.

The current consumer is changing, and self-management has become the priority of many companies to reduce their costs. And if 89% of clients stop doing business with an organization after only one bad experience, according to Right Now in its Impact Report on Customer Experience (2011), the cloud could be an alternative to improve it.

Benefits One of the main benefits of using cloud computing is that it reduces operating costs. "Each interaction in the cloud can cost approximately 40% of the total and with Oracle that can be reduced by half," said Joe Fuster, global head of CX Cloud Oracle.

"We use the cloud in all internal applications to be faster and be able to innovate in short periods of time, and this is the new way of doing business," he added.

The most common application that is given to the cloud is business-to-business marketing, because companies that want to be ahead and a step ahead should consider it.

Companies can adapt better to the needs of customers and can give more flexibility to their performance according to the needs they have.

"It allows customers and companies to communicate not only by phone or e-mail, but from where they are needed, which means that there is better communication and that everyone can interact almost without depending on being physically present," said Fuster.

In this way, through a robot, customers can resolve their queries online 24 hours a day, seven days a week automatically. Well, all the information is where the client needs it to be.

The companies that could start moving their service to the cloud, Fuster explained, may be small and with few employees, especially those that provide commerce services because the cloud streamlines processes.

"When companies grow, businesses want to connect their companies with suppliers and that integration can be easily made from the cloud, and when companies are much bigger, such as hospitals and government, they can also add services to the cloud. become mobile and be where people are, "he added.

However, all industries could do so and this would create new capabilities in business so they can operate.

One of the main applications of the cloud service is marketing, commercial services, the human resources area and mainly the PRP in the cloud, finance system.

Therefore, Oracle with its cloud service, proposes a system of connectors for the clouds to talk to each other and that they can create with the physical infrastructure part they have within the companies.

Customer Engagement But all this responds to the trend of customer engagement, which is the evolution of the CRM (customer relationship managemen), who sees the management of customer relations.

"In the old CRM companies thought that the relationship was linear, now we understand that the relationship is not linear but moves many directions and involves other actors such as social networks," said Fuster.

First, companies have to see all the applications they have and how they can upload and apply them from the cloud. Second, have a second cloud and finally begin to understand everything that can be done with this cloud.

"A company can start by putting the sales team in the cloud, it gives results and then puts the marketing team to then integrate and start working with all those teams from the cloud.

The Oracle cloud allows you to integrate your systems regardless of whether they are from another brand and manage them from the cloud.